Two sisters behind Freego
The adventure began in Saint-Germain-des-Prés in the 70s: the intellectuals would meet at the Café de Flore, the pick-up artists at the Drugstore, and the revellers at Castel, L’Alcazar, and Régine’s.
Katia and Natia, two sisters who are inseparable, fantasized about owing a boutique “with the kinds of clothes we dreamed of having in our own closets”.
Fast forward to 1976 and the opening of their boutique. Without knowing it, the summer’s hear wave would inspire them. But it was their mini-fridge (or “frigo” in colloquial French) that would baptize the boutique. It would inspire the name “Freego”, a play on “free” and “go”, a nod not only to the crushing heat of the summer, but to their free spirits as well.